The Ultimate Guide to Digital Signage in Senior Living
Digital signs are the most accessible and easy-to-use communication tool for senior living communities — as long as you have the right ones for your organization. In this guide, get all the info you need to find the right digital signage solution.
What We’ll Cover
Communication is the foundation to creating an interconnected, accessible community where all residents feel involved and prioritized. Learn how digital signs can help you achieve outstanding resident communication.
Communication is the foundation to creating an interconnected, accessible community where all residents feel involved and prioritized. Digital signs can be the first electronic step to informing each resident of their communities happenings.
TVs are familiar digital display formats for older adults. Digital signs transform TVs into information hubs, making them the perfect communication medium in senior living. Communities already using this form of communication report that it becomes second nature for residents to reference digital signage to get community information.
The best senior living communities are those that improve their resident’s quality of life at every opportunity. Great resident communication is the biggest opportunity of all…besides good food. Good food always takes the cake. Mmmm cake.
With the growing care gap, technology is the answer to improving communication and helping more residents feel connected. Combating loneliness is a continued battle and great communication is our knight in shining armor. Digital signage is accessible, affordable and effective communication for senior living communities. Plus, it’s as easy to implement as a bulletin board and far less effort to manage.
Psst…want more free resources to help revolutionize your senior living community’s engagement?
2. Supercharge senior living activities with digital signs
Studies show that seniors who engage in activities are healthier and live independently longer than peers who do not. There’s powerful data behind getting seniors more involved with their community and regularly interacting with others.
Being in a community in the first place helps; wonderful neighbors and outstanding programming staff make activities more approachable.
Even then, it can be intimidating for new and existing residents to seek out activities. And if they do seek them out, how are they supposed to remember what’s happening and when?
Digital signs bring the activities to residents wherever they are and whenever they need information. Again, you can think of digital signage as an upgraded bulletin board. Signs are more visually interesting, less disorganized and more up-to-date. Better yet, signs continuously revolve through slides of information which makes it easier for residents to remember information on the display as spaced repetition helps improve recall.
Use digital signs in your senior community to
- Display upcoming events
- Share the day’s dining menus
- Welcome new residents and celebrate birthdays
- Livestream fun activities taking place in the community
Connect with Residents
Show residents useful, engaging information — stream special events, show local news and weather, and promote activities. Pro tip: always share the dining menu.
Connect with Staff
Target those hard to engage staff members like night shift or dining workers who could use a connection point with leadership. Broadcast motivational words, videos from management, or even FAQs for new employees.
Connect with Prospects
Tailor your signs to your prospects’ visits. Display a special welcome message, show off your activities and share fun facts about the community.
3. Use digital signs to connect senior living staff
Cut Out Duplicative Processes
Empower your staff to spend less time on administration and more time with residents by eliminating repetitive, inefficient processes. Senior living caregivers and staff want to spend more time with residents and less time frustrated at their computers. Finding a digital sign provider with a powerful content manager means the staff can take care of data entry and resident communication at the same time.
Attract and Retain Staff
Give staff the tools they need to be productive. Reducing staff burden goes a long way in reducing turnover. Digital signs, backed by the right software, empower staff to quickly and easily share events, announcements, and dining menus to get residents more engaged. The best staff deserves the best tools to make their jobs more doable and more enjoyable.
Simplify communication with a central information hub
Poor communication costs small companies $420,000 annually.
4. Utilizing and managing digital signs in senior living
You don’t have time for your screens to look like this. That’s why it’s important to find a digital sign provider you can trust.
Digital signs like Touchtown’s are functional, easy-to-use, and budget-friendly. It’s important to work with a technology partner who provides comprehensive customer support. Digital signage through Fire Sticks or other devices not intended for 24/7 use can be unreliable, so be sure to ask how your technology provider intends to assist you quickly and off-site if they aren’t using proprietary technology. Finding a great tech provider goes a long way, check out this article from Forbes for more tips on finding one!
Using Digital Signs to Wow Prospects
Every part of your organization can benefit from digital signs — including sales and marketing. Digital signs can transform the tour experience with personalized and professional welcome signs. Showcase community amenities with clean, modern visuals to stand out from the local competition.
Whether you’re building a relationship with their loved one or selling directly to the resident, digital signs help build an affinity for your community. Paired with great content, dynamic signage shows that your community is well-connected and provides insight into all you have to offer.
Plus, since digital signs can broadcast 24/7, visitors to your community will be able to check out all you have going on just by being in your lobby. Those visitors might be potential residents or searching for the right community for their loved one. Digital signs can be a great sales assistant!
Creating Content for Digital Signs
So you have your digital signage…now what? Great question!
The best digital signs come with the best content management system — think automatically generated designs, easy editing capabilities and priority messaging. When purchasing signs, make sure you’re buying ones that are backed by software that actually improves your organization’s workflow. A good content management system will reduce staff time and effort so they can be happier, more productive, and spending more time with residents.