Engrain and Touchtown Develop Integrated Technology to Improve Senior Living Sales and Marketing Process

Sep 21, 2019

Sight Map

Engrain, real estate mapping visualization provider, partners with Touchtown, the leading senior living community engagement platform, to create an advanced sales tool for senior living marketing professionals.

Engrain’s SightMap product integrates seamlessly into Touchtown’s Census Builder app to present a visual representation of the community for prospective residents and their families. Sales and marketing teams utilize the app on a large touchscreen, tablet, or mobile device to guide prospects through a comprehensive tour of community amenities, events, and interactive floor plans. SightMap empowers users to browse the entire property by floor, tap to view individual floor plans, and see apartment availability in real time.

Sight Map on Touchtown Interactive Display

The partnership enables prospects (and their adult children) to visualize their potential new home—even after the visit.

Brent Steiner

Founder & CEO | Engrain

Converting More Tours to Deposits

After the tour, prospective residents, and even their family members multiple states away, can take the entire community experience home with them by way of the Touchtown app. Sales professionals can view detailed analytics on each prospect’s interactions, allowing for more targeted and meaningful follow up. Several Touchtown partners utilize this intelligence to gain a deeper understanding of their prospects’ needs and convert a higher percentage of tours to deposits.

“Census Builder provides a digital footprint of where prospects are going within the app,” says Cissy Nickel, Community Integration Director for Hunters Woods at Trails Edge. “We can see what motivates them. As future residents begin navigating to specific floor plans, our team can follow up with personalized information directly aimed to enhance the search for their new home.”

As future residents begin navigating to specific floor plans, our team can follow up with personalized information directly aimed to enhance the search for their new home.

Cissy Nickel

Community Integration Director | Hunters Woods at Trails Edge

An Evolving Partnership

Engrain Touchtown MSA Announcement

Touchtown and Engrain aspire to expand the strategic partnership by incorporating digital mapping into wellness initiatives and community events within a senior living communities.

The integration between SightMap and Touchtown’s Community Apps opens up the opportunity to connect critical information to the relevant location. Imagine being able to view a specific activity schedule, work order status, or dining options simply by tapping a room on a screen. We’re excited to explore other areas in senior living where this partnership will add value.

Ted Teele

CEO | Touchtown

An Exclusive Launch Partnership Offer

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To celebrate the strategic partnership, Touchtown will offer an exclusive launch bundle to communities interested in improving occupancy. For a limited time, SightMap will be included with Touchtown’s Census Builder app at no cost.

Alternatively, communities can now purchase SightMap from Touchtown as a standalone solution and embed the technology in their own community website or portal.